Why Advantage Sales and Marketing Can Help You Sell Smarter, Not Harder
Imagine this: you’re launching a new product. You’ve put your heart into making it perfect. The packaging is beautiful, the pricing is just right, and your team is proud. But… sales are slow. Why? Because great products don’t sell themselves — you need the right partner to help your brand shine.
That’s where Advantage Sales and Marketing comes in. In today’s fast-paced retail world, it’s not just about what you sell — it’s how and where you sell it. And this company knows exactly how to get your product into carts, both physical and virtual.
Let’s break it down in simple terms — and by the end of this article, you’ll see how Advantage Sales and Marketing can become your secret weapon.
🧠 What Is Advantage Sales and Marketing?
Advantage Sales and Marketing is part of Advantage Solutions, one of the largest sales and marketing agencies in North America. They help brands — big and small — increase their retail visibility, boost in-store sales, and create powerful marketing campaigns that actually work.
They’re not just consultants who give advice and walk away. They roll up their sleeves and work with you on the ground — from store shelves to digital screens.
📈 How Does It Work?
Here’s a step-by-step breakdown of how working with Advantage Sales and Marketing typically looks:
Step 1: Understanding Your Brand
It all starts with a deep dive. They’ll ask questions like:
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What are your products?
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Who are your customers?
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Where do you sell now?
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What’s holding you back?
This is the foundation. You’d be surprised how many brands skip this step and end up with marketing that misses the mark.
Step 2: Building a Sales Strategy
Once they know your brand, their team creates a custom sales plan. This might include:
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Retail execution plans
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In-store promotions
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Demo events and sampling
True story: A small snack company partnered with Advantage to launch in 500 grocery stores. With in-store demos and endcap placements, they sold out in 3 weeks.
Step 3: Marketing That Connects
This isn’t your average marketing. We’re talking:
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Influencer campaigns
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Social media activations
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Retail media advertising
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Personalized content for different store audiences
Everything is data-driven — they don’t waste time (or your money) on things that don’t work.
Step 4: Tracking, Optimizing, and Growing
Once your product is in stores or online, Advantage Sales and Marketing keeps tracking performance. They look at:
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Sales by location
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Shopper behavior
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Shelf placement impact
If something isn’t working, they fix it fast. This flexibility is key in today’s changing market.
💡 Why Choose Advantage Sales and Marketing?
Let’s be real — there are a ton of marketing firms out there. But Advantage stands out. Here’s why:
✔️ Retail Expertise
They work directly with major retailers every day. They know what buyers want — and how to get your product noticed.
✔️ In-House Teams
From sales reps to brand ambassadors, they offer full-service support. No outsourcing. No miscommunication.
✔️ Proven Results
Brands that work with Advantage often see sales lift by double digits — especially during launches or seasonal pushes.
🔎 What Services Do They Offer?
Here are some of the core services that make up their advantage:
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Shopper Marketing
Reaching customers where they shop — online or in-store. -
Retail Merchandising
Ensuring your product looks great on the shelf and stays in stock. -
Headquarter Sales
Negotiating with retailers to get your product into stores and in front of decision-makers. -
Experiential Marketing
Giving shoppers hands-on experience through demos, events, and more.
📊 Who Is It For?
Advantage Sales and Marketing is perfect for:
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CPG (Consumer Packaged Goods) brands
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Startups launching a new product
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Mid-size companies looking to scale
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Established brands wanting better in-store traction
A friend of mine runs a natural skincare company. She had a great product but couldn’t get traction in stores. After working with Advantage, she landed a deal with a national chain and saw her revenue triple in six months.
💬 Common Questions
❓Is it expensive?
They offer flexible packages, depending on your needs. And with the ROI most clients report, it’s often worth every penny.
❓Do I need to be in a certain industry?
Mostly they work with CPG brands, but they’ve helped companies across food, beverage, personal care, and even household goods.
❓Can they help with online sales too?
Absolutely! They’re pros at omnichannel strategies — blending in-store and e-commerce to boost overall sales.
✅ Final Thoughts: The Smart Way to Scale
Marketing today isn’t just about being loud — it’s about being smart. With the right strategy, your product can rise above the noise. And Advantage Sales and Marketing brings both the strategy and the muscle to make it happen.
If you’ve been feeling stuck or wondering how to take your brand to the next level, this might be the push you need.
🔗 Learn more about Advantage Sales and Marketing here